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the heart of my brand

December 17, 2017

 

2017 was a huge growth year for me, both personally and professionally. After finishing the Wedding Business Academy with Kristin Kaplan and Ginny Krauss in January, I decided it was time for a fresh start. The first thing on the list was new branding for The Aisle Agency. Everyone needs a little reinvention once in awhile, right? That’s exactly what I did.

I wanted my brand to speak to the busy professionals (you!), still be simple and elegant to navigate, and showcase my core values as a wedding planner and as a person.

It was a no-brainer picking Ginny as my brand strategist and her partner, Patricia Alix-Villa of Fancy Girl Design Studios, who designed my beautiful branding and website. From the moment Ginny and I started talking about my new branding, she got me. I mean, really got me. Even though I couldn’t articulate in words what I wanted, Ginny took her notes, shared it with Patricia, and came up with what is my branding now. The journey was surprisingly easy. I couldn’t be more grateful to both of them! My heart is so full with gratitude at how everything turned out. (And we even nailed the Pantone Color of the Year for 2018! :))

If you aren’t already, follow:
Ginny Krauss on Instagram @ginnykrauss and her website Ginny Krauss
Patricia Alix-Villa on Instagram @patfancygirl and her website Fancy Girl Design Studio

Here’s to 2018!

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Welcome!


Hi, I’m Elise! I’m the lead planner and owner of The Aisle Agency. I have over 15 years experience in event management (both non-profit and academic), and wedding planning. Plus I really love all things weddings; well, really all the pretty things!

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